George Northwood, Fitzrovia London

For his flagship salon, George Northwood envisioned a space that reflected his signature relaxed style while meeting the expectations of a high-end clientele. The design concept plays out in layered contrasts—light and airy above, moody and atmospheric below. Marble, bronze, raw metal, and vintage textures create a refined yet unpretentious space, brought to life through curated artefacts and an ever evolving art collection.